How often do I have to use the eye tracker? Is eye tracking safe? My eye tracker has still not arrived, what should I do? My eye tracker won't connect to Google Chrome What happens after I sign up to participate in the panel? What kind of data is collected through the Tobii Attention Panel? When does the data collection start? Why can't I use adblockers when I participate in the panel?

When does the data collection start?

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Data collection starts when you download our Google Chrome extension, but without eye tracking data. This means that we cannot measure eye movements on your computer screen. The data you generate pertains solely to the ads you are exposed to on the websites you visit. Eye tracking data collection begins only when you connect your eye tracker.

Eye tracker data allows us to measure eye movements, all the ads you are exposed to, and which ads you actually look at.