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What kind of data is collected through the Tobii Attention Panel?

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We categorize and measure the generated data in three different ways:

  1. All ads on the website you are visiting.
  2. All ads on the website that are on your screen, ads you could technically be exposed to.
  3. All ads on the website that you actually look at, and somehow grab your attention. This data is what we call eye tracking data, allowing us to measure eye movements.

Eye movements are measured through your gaze, and we cannot see your eyes or your face. Read more in our Privacy Policy.

Don't hesitate to contact us if you have any more questions.