The Tobii Attention Panel aims to examine which ads are seen by users, to educate the market about human behavior in advertising. Unfortunately, you cannot participate in the Attention Panel if you use ad blockers and, consequently, cannot see any ads.
How often do I have to use the eye tracker?
Is eye tracking safe?
My eye tracker has still not arrived, what should I do?
My eye tracker won't connect to Google Chrome
What happens after I sign up to participate in the panel?
What kind of data is collected through the Tobii Attention Panel?
When does the data collection start?
Why can't I use adblockers when I participate in the panel?